Jay Park releases new song ‘Why’

Singer Jay Park returns with a new song that dramatically captures the emotions of separation.

Jay Park will release his new single 'Why' through various online music sites at 6 PM on the 17th.

'Why' is a song that expresses the crisis with a lover and the emotional ups and downs after a breakup with various styles of sound and Jay Park's unique delicate vocals. Cha Cha Malone, who has been working with Jay Park for a long time, participated as a producer and boldly took on the challenges of musical genres such as sound production and beat switching.

Jay Park's music video still cuts, which were released one by one through MORE VISION's official SNS over the past two days prior to its release, showed Jay Park with different female protagonists. As everything from the characters to Jay Park's facial expressions are different, it is raising even more curiosity about how the story will unfold.

The challenge video released through Jay Park's official SNS channel is also raising expectations for the release. The challenge video filmed at Gucci's house along with the selection of the Italian brand Gucci as a global ambassador attracted attention by capturing the sophisticated and luxurious charm of the new song 'Why'.

Written by Kim No Eul

Translated by Lee So Yun