NewJeans gaining attention at international advertising festivals

NewJeans, a group that's gaining attention at international advertising festivals, wins 4 awards including 'The One Show' 4-Crown for their music video 'ETA'.

According to their agency ADOR on the 22nd, NewJeans (Minji, Hani, Daniel, Haerin, Hyein) received a total of 4 awards at the recent 'The One Show 2024' advertising festival held in New York, including a Bronze Pencil in the Branded Entertainment category for their music video 'ETA', one of the triple title tracks from their second EP 'Get Up'.

Not only did the 'ETA' music video win the Bronze Pencil in the Branded Entertainment category, but it also received Merit awards in three other categories: Long Form Video/Series/Episodic, Artist/Brand Collaboration in Music & Sound Craft, and Innovation/Use of Media in Film in the FILM & VIDEO section.

'The One Show', which began in 1973, is regarded as one of the leading international advertising festivals in the global advertising industry, along with Cannes Lions and the Clio Awards. This year, approximately 20,000 entries from 69 countries worldwide competed fiercely for selection as award-winning works.

The entry title for the 'ETA' music video was 'Reinvention of Music Videos'. Directed by Shin Woo-seok of the creative studio Dolphin Abduction in collaboration with the global brand Apple, the 'ETA' music video was shot and produced entirely with an iPhone.

Written by Heo Ji Hyeong

Translated by Lee So Yun