'Supernatural' Pop-Up Store Opens Simultaneously in Korea and Japan on the 26th

The group NewJeans is set to open offline pop-up stores for their Japanese debut single 'Supernatural' in both Korea and Japan.

According to their agency ADOR on the 20th, the 'Supernatural POP-UP' will be held at LINE FRIENDS SQUARE in Myeongdong and LINE FRIENDS SQUARE in Shibuya starting from the 26th. This pop-up, in collaboration with NewJeans' official merchandise business partner IPX (formerly LINE FRIENDS), will feature products created in collaboration with cultural and artistic icons such as Murakami Takashi and Hiroshi Fujiwara.

The pop-up store will showcase products combining NewJeans' NJ Tokki with Murakami Takashi's signature Murakami Flower character. Fans can look forward to plush keyrings, plush cushions, bags, and pouches. Additionally, items featuring characters sketched by Murakami Takashi with creative input from IPX, including keyrings, smart tok holders, and pin badges, are expected to attract interest.

Collaborative products with Hiroshi Fujiwara are also anticipated to be highly popular. The collection includes street fashion items such as T-shirts, bandanas, ball caps, and backpacks, all featuring the NewJeans team name and member names written in Korean, English, and Japanese by Hiroshi Fujiwara himself.

Written by Mun Wan Sik

Translated by Lee So Yun