G-Dragon take over New York’s Times Square

G-Dragon takes over New York’s Times Square, showcasing true world-class POWER.

G-Dragon has stirred global excitement, proving his world-class influence with his new solo release, POWER, which dropped on October 31, marking his first solo comeback in 7 years and 4 months. 

The song’s addictive beat and G-Dragon’s witty yet intense rap highlight the essence of hip-hop, captivating listeners with his unique style and performance. From November 4 to 10 (local time), POWER illuminated the billboards of Times Square in New York, capturing public attention. His comeback was simultaneously celebrated with outdoor advertisements in locations such as Los Angeles, the UK, and China, adding vibrant visuals to city streets worldwide.

According to China’s largest music streaming platform, QQ Music, POWER reached 600,000 downloads in just nine days since its release on November 11, setting a record as the highest download count for a K-pop artist in history. On YouTube Music Korea, the song achieved 12.2 million weekly streams, breaking the record for the most weekly streams by a male K-pop solo artist, marking the legendary return of G-Dragon.

G-Dragon's comeback has also made headlines in international media. The UK music magazine NME praised the release, stating, “POWER reveals the essence of music. He represents the start of a new era, and his music inspires listeners.” Major outlets, including Billboard and Rolling Stone in the United States, Kstyle in Japan, Koreanzone in France, and Yahoo Finanzen in Germany, have all highlighted G-Dragon’s return. Additionally, media from Spain (Europa Press), Brazil (UOL), Mexico (El Trendy Top), Singapore (Asia One), Indonesia (HighEnd Magazine), and the Philippines (ABS-CBN News) have been reporting extensively on his comeback.

Meanwhile, as G-Dragon prepares for his upcoming performance at the 2024 MAMA Awards on the 23rd, he has sparked further excitement by posting hints of a new album on his social media.

Written by Yoon Sang Geun

Translated by Lee So Yun