TWICE to Host Pop-Up Stores

TWICE to Host Pop-Up Stores in Korea and the US to Celebrate Release of Mini 14th Album STRATEGY

In celebration of their comeback, TWICE is holding pop-up stores in both South Korea and the United States for the release of their mini 14th album STRATEGY. TWICE will host the pop-up from November 23-24 (local time) at COMPLEX in Los Angeles, and from December 4-12 at EPIC SEOUL on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul. 

On November 11, JYP Entertainment heightened anticipation by unveiling motion posters and images with a lovely ambiance on their official social media. This pop-up store event commemorates TWICE’s return as a full group after 10 months, offering fans (ONCE) an array of enjoyable activities and memorable experiences. Detailed information about the pop-up store will be available on TWICE’s official social media channels.

Recently, TWICE became the first K-pop artist confirmed to appear on Amazon Music Live, reaffirming their reputation as a top global girl group. Amazon Music Live is an online streaming concert series broadcast live after Thursday NFL games, now in its third season. 

In 2025, TWICE will also perform as special guests at global rock band Coldplay’s concert in South Korea, their first in eight years. This concert will be held at the Goyang Sports Complex in Goyang on April 16, 18, 19, 22, 24, and 25, with TWICE appearing at all six shows. This collaboration has captured significant attention as TWICE, who solidified their status as “stadium artists” during their 5th World Tour READY TO BE, joins Coldplay, one of the most iconic bands of the 21st century.

Meanwhile, on December 6 at 2 PM KST (midnight ET), TWICE will officially release their new mini album STRATEGY and its title track, “Strategy (feat. Megan Thee Stallion),” featuring famous American rapper Megan Thee Stallion.

Written by Kim Su Jin

Translated by Lee So Yun