Lisa is set to return with her first full-length album, "ALTER EGO"
BLACKPINK's Lisa is set to return with her first full-length album, "ALTER EGO," in February next year.
On the 20th, Lisa officially announced her comeback through her label, LLOUD Co.'s, official social media channels, revealing the release of her debut full-length album, "ALTER EGO." In the teaser video, Lisa portrays five distinct characters, each symbolizing a unique aspect of her personality, hinting at an intriguing concept and sparking fans' curiosity. Previously, Lisa teased the album title in a cryptic post, and in the latest video, she completes a star-shaped formation with five points, drawing an enthusiastic response.
This will be Lisa's first full-length album since her debut, and she plans to showcase her honed talents in this comeback. Having been active with songs like "ROCKSTAR" in June, followed by "NEW WOMAN" and "Moonlit Floor," fans are eager to see the new music she'll bring to global listeners.
After founding LLOUD Co. and diving fully into her solo career, Lisa has proven her unique musicality and earned an impressive career trajectory. "ROCKSTAR" topped Billboard's "Global Excl. U.S." chart, reached No. 4 on the Billboard Global 200 weekly chart, and took the No. 1 spot on Thailand's Spotify chart. Additionally, she won two awards at the "MTV Europe Music Awards 2024" for "Best Collaboration" and "Biggest Fans" with her collaboration track "NEW WOMAN" with Rosalía. The "ROCKSTAR" music video also achieved remarkable records, reaching No. 1 on YouTube’s Global and Korea Weekly Music Video charts and surpassing 200 million views, further proving her global impact.
In addition, Lisa was chosen as Billboard’s first Global Cover Star, and her performances at high-profile events like the "Global Citizen Festival" and "Victoria's Secret Fashion Show" have solidified her status as an irreplaceable performer.
Known for her boundary-pushing versatility with each comeback, Lisa’s first full album promises to deliver more of her unique musical transformations. "ALTER EGO," highlighting her brilliant presence as a solo artist, is set to be released on February 28, 2024.
Written by Heo Ji Hyeong
Translated by Lee So Yun
