"Grand Prize Artists" LE SSERAFIM: "'AAA' Was Crazy Hot! We'll Be Even Hotter Next Year!"

"Grand Prize Artists" LE SSERAFIM: "'AAA' Was Crazy Hot! We'll Be Even Hotter Next Year!" [Interview]

Girl group LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has risen to the ranks of "grand prize artists" just two years after their debut.

On December 27 (KST), LE SSERAFIM triumphed at the 9th Asia Artist Awards (AAA 2024) held at the Impact Challenger Hall 1-2 in Bangkok, Thailand. The group won three major awards, including Performance of the Year (a grand prize), Best Music Video, and Best Artist.

This year, LE SSERAFIM achieved exceptional milestones in their career. Following their first English digital single Perfect Night, hits like Smart, EASY, and CRAZY led them to enter both of Billboard's Global Charts and the Billboard Hot 100 (peaking at #76, the highest rank for a K-pop girl group this year). They also became the first 4th-generation K-pop girl group to land three consecutive albums in the top 10 of the Billboard 200.

Their success extends to global recognition:

• At the 2024 MTV Video Music Awards, they won Push Performance of the Year.
• They became the first K-pop girl group to perform at Europe's biggest music awards, the 2024 MTV Europe Music Awards (EMA), where they also won Best Push.

LE SSERAFIM also gained significant recognition in the U.S. market, ranking 66th on the Luminate Index for Q3 2024, a ranking based on metrics such as streaming (30%), social media presence (15%), public awareness (25%), popularity (15%), and engagement (15%). They ranked alongside artists like Dua Lipa (#65) and Lil Wayne (#67), solidifying their upward trajectory and growing influence.

Their impact in Japan is equally noteworthy. LE SSERAFIM:

• Appeared on key charts in Billboard Japan’s 2024 Mid-Year Rankings.
• Held their first fan meeting tour, FEARNADA 2024 S/S - Japan, across four cities, drawing 80,000 fans.
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• Achieved over 100 million streams for Eve, Psyche & the Bluebeard’s Wife, earning Platinum certification from the Recording Industry Association of Japan for streaming.

LE SSERAFIM’s incredible journey this year sets the stage for an even hotter 2025 as they continue to break records and captivate fans worldwide.

Written by Yoon Sang Geun

Translated by Lee So Yun