The music video of F(x)’s new song is released

According to a July 25 announcement by their agency, SM Entertainment, the female group F(x) released the music video of the title song “Rum Pum Pum Pum” of their second studio album on both their agency’s and the group’s official websites on July 24.

The music video was directed by Hong Won Gi. He used a technique that enables the camera to move around in a full 360-degree circle to capture the female stars’ unique charm.

They will perform their new material on Mnet’s M-Countdown on July 25 and will release the song on July 29. Just before the official release, they will hold a talk event at 11:11 on July 29 on the Naver Music site to promote the new album and to express their feelings about releasing their first new material in a year.