EXO and Tae Yeon of Girls’ Generation become advertising models for a brand of cosmetics

According to an August 29 announcement by the cosmetic brand Nature Republic, EXO and Tae Yeon of Girls’ Generation have signed two-year contracts to appear in Nature Republic’s advertising, Both EXO and Tae Yeon enjoy tremendous popularity popularity as Korean Wave stars.”

An official from Nature Republic explains why they have chosen these particular stars: “To convey our naturalistic concept efficiently, we choose Tae Yeon, who has natural, lovely image. EXO, who debuted in both Korea and China, have very broad fandom in Asia because of their healthy, polished masculine image. We’ll keep focusing on raising the brand’s friendly image in Asia with the help of this group, who have become global stars with their unique appeal.“